Kamala Harris

Winning a U.S. presidential election hinges on a complex interplay of factors, among which campaign strategies, candidate credentials, media influence, public accessibility, socioeconomic contexts, and voter sentiment are key. Yet, the fundraising and resource allocation process is central to these dynamics—the driving force that propels these elements toward a more significant impact. Fundraising serves as both the lifeblood of the campaign machinery and a catalyst for enhancing the effectiveness of other campaign components. Consequently, extensive research has studied the correlation between financial backing in U.S. presidential campaigns and candidates' success. Although findings vary widely, a consensus has emerged around the essential role of funding in mounting a viable campaign. Divergences among studies, however, suggest that the sheer volume of funds raised does not consistently predict electoral success. This nuance became particularly evident in the 2016 and 2020 presidential campaigns, where the connection between campaign financing and the likelihood of victory appeared less direct, signalling a shift in campaign financing dynamics and evolving voter priorities.   On the other hand, the scale and nature of campaign funding reveal insights into voters’ preliminary preferences, political leanings, and a potential president's anticipated priorities and agenda. Campaign funding reflects the candidate's backing base and hints at the strategic tools and priorities the next administration might emphasise. This analysis thus examines the funding sources behind the Democratic and Republican presidential campaigns—the largest and most competitive contenders for the White House.

As the U.S. election looms, former President Donald Trump and Vice President Kamala Harris are both working to mobilise their supporters, ensuring strong voter engagement by Election Day on November 5. While both campaigns employ similar tactics, the Harris campaign has followed recent Democratic strategy by leveraging celebrity endorsements to inspire younger voters, who historically have lower turnout rates but tend to lean Democratic. This challenge with young voters, contrasts with the Trump campaign’s stronger base among White Evangelicals, who, despite not making up a majority of the population, reliably vote in large numbers across the United States (U.S.). The Harris campaign’s reliance on Hollywood celebrities highlights the industry’s alignment with liberal causes and the need to mobilise young voters, compared to the consistent support Trump receives from conservative religious groups, who form a reliable voter base. The divide between Harris’s Hollywood and Trump’s Evangelicals is another representation of another dividing line in the U.S. and raises questions.