Beyonce

As the U.S. election looms, former President Donald Trump and Vice President Kamala Harris are both working to mobilise their supporters, ensuring strong voter engagement by Election Day on November 5. While both campaigns employ similar tactics, the Harris campaign has followed recent Democratic strategy by leveraging celebrity endorsements to inspire younger voters, who historically have lower turnout rates but tend to lean Democratic. This challenge with young voters, contrasts with the Trump campaign’s stronger base among White Evangelicals, who, despite not making up a majority of the population, reliably vote in large numbers across the United States (U.S.). The Harris campaign’s reliance on Hollywood celebrities highlights the industry’s alignment with liberal causes and the need to mobilise young voters, compared to the consistent support Trump receives from conservative religious groups, who form a reliable voter base. The divide between Harris’s Hollywood and Trump’s Evangelicals is another representation of another dividing line in the U.S. and raises questions.